• Google-First Marketing for Contractors

Get Found on Google. Get More Calls.
We Handle the Rest.

Most contractors don’t need more likes or followers — they need to show up when people are actively searching for their services. Simple, all-in monthly service designed to improve your online visibility and generate consistent inbound leads from Google.

  • Local SEO
  • Web Design
  • Google Ads (PPC)
  • Hosting & Maintenance
Google-First Marketing for Contractors

Built for Contractors

Show up on Google Search & Maps when customers are ready to hire.

Google

High-intent searches from customers ready to hire

$1,000/mo

One simple fee for your entire marketing foundation

Fully Managed

SEO, website, hosting — all handled for you

Best for: contractors who want consistent visibility and inbound leads without juggling vendors.

The Problem

Why Most Contractors Struggle Online

If you’re a contractor, you’ve probably experienced at least one of these:

  • Your competitors show up on Google — you don’t
  • Your website exists, but it doesn’t bring in calls
  • You’ve tried SEO or ads before with mixed results
  • You don’t have time to manage marketing yourself
  • You’re tired of juggling different vendors and tools

The real issue is visibility

When people search Google for your services, you either show up… or you don’t.

Translation: your best prospects are searching right now. The question is whether they find you or your competitor.

The Google-First Advantage

Why We Focus on Google
(Not Social Media)

Social media is passive. People are scrolling.

Google is different. People searching on Google are actively looking for a contractor right now.

  • Google Search
  • Google Maps
  • Your website as a lead-generation tool

Social can be added when it makes sense, but Google is where high-intent leads come from — and that’s where we focus first.

Focus on Google

  • High-Intent Leads

Customers searching ‘near me’ are ready to hire.

What You Get

What’s Included

A simple monthly program that covers your core online visibility and lead generation
foundation.

Local SEO

  • Local search optimization
  • Google Maps visibility improvements
  • Ongoing on-page SEO updates

Website Management

  • WordPress updates and edits
  • Content formatting and improvements
  • Performance and usability enhancements

Hosting & Google Visibility

  • Google Business Profile optimization
  • Secure hosting & maintenance
  • Updates, backups, and basic security

Track Your Progress

We keep the program scope defined and focused so you get consistent
progress without chaos.

Simple Pricing

Simple, All-In Monthly Program

$1,000

per month

For one monthly fee, we manage your online marketing foundation so you
can focus on running your business.

  • Google-focused visibility plan
  • Website updates + hosting + maintenance
  • Ongoing SEO & content improvements
  • Clear communication and check-ins

If you want to accelerate results, PPC can be added (next section).

Optional Accelerator

Optional: Google Ads (PPC) Management

For contractors who want faster results, Google Ads management can be added. Ad spend is billed separately.

  • High-intent search campaigns
  • Focused on calls and form leads
  • Conversion tracking and optimization

We don’t recommend PPC unless it makes sense

If your market, service mix, and margins support it, PPC can be a strong accelerator. If not, we’ll keep the focus on organic visibility and steady improvement.

Fit Check

Is This Program Right for You?

  • Good Fit
  • You’re a contractor or trades business
  • You want more visibility on Google
  • You want a simple, managed solution
  • You prefer predictable monthly pricing
  • Not a Good Fit
  • You’re looking for cheap, one-off work
  • You want ‘viral’ social media content
  • You expect unlimited custom requests
  • You aren’t serious about growth

Trust & Clarity

About the Contractor Marketing Program

This program is provided by John Potter Media, a digital marketing company that builds websites and manages online marketing for service-based businesses.

The goal is simple: consistent online visibility and better inbound leads — without complexity.

Contractor Marketing Program

  • Simple. Managed. Results-Focused.

We handle the marketing foundation so you can run the business.

What happens on the first call?

We’ll look at your current website, your Google visibility, and your local competition. If the program is a fit, you’ll get a clear plan for next steps.

No pressure. Just a straightforward conversation.